Art director
Creates the design ideas and look for visual projects like print, broadcast, video, and film, and directs the artists and layout workers.
Will AI replace art director jobs?
AI changes jobs more often than it replaces them. How much AI can help with this work: High. More AI overlap than 78 in 100 jobs. AI can help with many tasks. The job is changing fast, and people who use AI well will lead it. 21% of this job’s working time is already spent on tasks people bring to AI at work (Anthropic Economic Index). Based on Microsoft research on real AI use at work, matched to the tasks of each job in O*NET.
What AI already helps with
- Create custom illustrations and other graphics
- Meet with clients to set goals, budget, and style
- Review and approve artwork, copy, and printed proofs from staff
What stays human
- Meet with department heads to discuss client needs and coordinate creative work
- Work with creative directors to develop design solutions
- Present final layouts to clients for approval
10-year outlook · USA
Expected change in the number of these jobs by 2035: +4.2%. Typical pay: $114,850 a year. US Bureau of Labor Statistics. German figures differ, but the direction is usually similar.
Try Art director for a day
MAYBE finds someone who does this work and sets up a real day with them. You see the job up close, including how AI shows up in it, and then we help you make sense of what you felt.
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