Public relations specialist
Builds or promotes a desired public image for people, groups, or organizations, and may write material for the media or use social media.
Will AI replace public relations specialist jobs?
AI changes jobs more often than it replaces them. How much AI can help with this work: High. More AI overlap than 98 in 100 jobs. AI can help with many tasks. The job is changing fast, and people who use AI well will lead it. 45% of this job’s working time is already spent on tasks people bring to AI at work (Anthropic Economic Index). Based on Microsoft research on real AI use at work, matched to the tasks of each job in O*NET.
What AI already helps with
- Answer media requests for information or name a spokesperson
- Run market or opinion research to test products and share results
- Study an organization's goals to plan PR strategies that shape opinion
What stays human
- Build cooperative relationships with community and consumer groups
- Meet with managers to spot trends and advise on business decisions
- Arrange public appearances, talks, contests, or exhibits to promote clients
10-year outlook · USA
Expected change in the number of these jobs by 2035: +1.8%. Typical pay: $74,750 a year. US Bureau of Labor Statistics. German figures differ, but the direction is usually similar.
Try Public relations specialist for a day
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