Marketing manager
Plans marketing programs by finding out what customers want, setting prices, and watching for ideas for new products and services.
Will AI replace marketing manager jobs?
AI changes jobs more often than it replaces them. How much AI can help with this work: Medium. More AI overlap than 66 in 100 jobs. AI helps with some tasks, like paperwork or first drafts. People still do the core of the job. 32% of this job’s working time is already spent on tasks people bring to AI at work (Anthropic Economic Index). Based on Microsoft research on real AI use at work, matched to the tasks of each job in O*NET.
What AI already helps with
- Run surveys to find new groups of people who might buy products
- Plan and direct marketing work with advertising and promotion managers
- Forecast sales and track market trends to keep products profitable
What stays human
- Hire, train, and review marketing and sales staff and oversee their work
- Take part in promotions and trade shows with developers and advertisers
- Check the costs and expected profits of developing new products
10-year outlook · USA
Expected change in the number of these jobs by 2035: +6.9%. Typical pay: $166,790 a year. US Bureau of Labor Statistics. German figures differ, but the direction is usually similar.
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