Market research analyst or marketing specialist
Studies markets and customers to figure out how well a product or service might sell and to plan marketing and advertising campaigns.
Will AI replace market research analyst or marketing specialist jobs?
AI changes jobs more often than it replaces them. How much AI can help with this work: High. More AI overlap than 97 in 100 jobs. AI can help with many tasks. The job is changing fast, and people who use AI well will lead it. 65% of this job’s working time is already spent on tasks people bring to AI at work (Anthropic Economic Index). Based on Microsoft research on real AI use at work, matched to the tasks of each job in O*NET.
What AI already helps with
- Find information to help companies see where they stand in the market
- Research what consumers think and what marketing works, with other experts
- Collect and study customer data to find markets and what drives demand
What stays human
- Measure how satisfied customers and employees are
- Follow industry numbers and read trade publications to spot trends
- Direct trained survey interviewers
10-year outlook · USA
Expected change in the number of these jobs by 2035: +7%. Typical pay: $78,760 a year. US Bureau of Labor Statistics. German figures differ, but the direction is usually similar.
Try Market research analyst or marketing specialist for a day
MAYBE finds someone who does this work and sets up a real day with them. You see the job up close, including how AI shows up in it, and then we help you make sense of what you felt.
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