Public relations manager
Plans and leads efforts to build or protect a good public image for an organization or client, or to raise awareness of an issue.
Will AI replace public relations manager jobs?
AI changes jobs more often than it replaces them. How much AI can help with this work: High. More AI overlap than 74 in 100 jobs. AI can help with many tasks. The job is changing fast, and people who use AI well will lead it. 23% of this job’s working time is already spent on tasks people bring to AI at work (Anthropic Economic Index). Based on Microsoft research on real AI use at work, matched to the tasks of each job in O*NET.
What AI already helps with
- Find the main audiences and plan the best way to reach them
- Build and protect the company's image, including its logos and signs
- Write press releases, prepare media kits, and keep company web pages updated
What stays human
- Build good relationships with clients, officials, and reporters to find new business
- Make films and videos, manage their distribution, and run the film library
- Assign, supervise, and review the work of public relations staff
10-year outlook · USA
Expected change in the number of these jobs by 2035: +5.7%. Typical pay: $146,910 a year. US Bureau of Labor Statistics. German figures differ, but the direction is usually similar.
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